FoundationsShipped
Brand
Two marks: the swash lockup for signing things off, the master D for holding things. Pure black artwork - it dims, it never recolours.
The lockup
The swash (a leaf, 90 × 58 units), its dot, and the name set beside it. It signs every page off in the footer and doubles as the way home.
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<img src="../assets/brand/lockup.svg" alt="Ravindra Pratap" width="194" height="63" class="d-invert">The master D
A rectangle and a true semicircle (R = H / 2) holding a 10-unit grid at 30%, with the lockup knocked out in white at (50.9, 112). The construction is the identity - every generator in Tools draws from these exact paths, never from a redrawing.
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<img src="../assets/brand/master.svg" alt="The heyrav master D with its construction grid" width="290" height="207" class="d-invert">Sizes
| Use | Height | Why |
|---|---|---|
| Nav | 28px | Sits inside the 44px target of a 68px bar. |
| Footer sign-off | 32px | The name's cap height is 0.256 of the lockup, so 32px renders an 8.2px cap - just under the 12px label floor. At that size the lockup reads as one mark, not a line of copy. The link keeps a 44px min-height. |
| Favicon | 16 / 32 / 180 | The D alone; the swash disappears below 32px. |
Rules
Do
- Use the SVG from
assets/brand/; let CSS set height withwidth:auto. - Dim it on hover (
opacity:.6) - the artwork is pure black. - Invert it, whole, on a dark surface.
Don't
- Recolour, outline or add effects to the mark.
- Set the nav logo at 65% like the other nav links - identity is not a de-emphasised item.
- Redraw the swash; the curve is two arcs on a diagonal and drifts if traced.
Applications
Made with the heyrav tools from the master paths.
Line Field
Dot Matrix
Grid Pens